Storia Alessi [ parte 3]

1950s and 1960s

Uncle Ettore, eleven years younger than his brother, joined my father in 1945. Although he no longer officially works for the company, he remains the great authority on cold pressing of metals. I affectionately refer to him as our "mega-technical director." As head of the technical department, in 1955 he opened Alessi up to collaboration with external designers; his work with architects Carlo Mazzeri, Luigi Massoni and Anselmo Vitale produced several ranges of products, particularly for the catering trade, many of which are still big sellers.


and 1970s

Officially my career at Alessi began in July 1970, the day after I graduated in law. My dad immediately set me to work on new projects. I threw myself into the job. With a strongly utopian view of "multiplied art," I developed mycultural-theoretic manifesto championing a new commercial civilization offering the consuming masses veritable artistic items at low prices.


* The story is from www.alessi.com